The existence of racism in brands had been an ongoing issue for decades. It is a widely known fact that multiple brands have monetized images and names with racial undertones for hundreds of years. However, the current rise in protests against racism has forced multiple brands to ‘prove’ that their products do not impose any…Continue Reading ›
PepsiCo (also Quaker Oats Company) has finally announced the rebranding of the Aunt Jemima Pancake Mix and other Goods product line due to multiple calls of anti-racism in recent years. This is some good news following nation-wide protests in relation to racism-related deaths caused by police brutality just last month. Some people may consider this…Continue Reading ›
Up to 59% of consumers prefer to spend their hard-earned money on products and services from brands that are familiar to them, according to a recent Nielsen survey. As the world slowly returns to a certain degree of normalcy amidst the Covid-19 pandemic, small business owners have to work harder than ever before to compete…Continue Reading ›
In this era of digital transformation, e-commerce is one of the most preferred ways to make a purchase, a trend that will likely continue in the aftermath of COVID-19. With the convenience, ease, and security of this contactless shopping, 25 percent of sales are projected to be online by 2025, MarketWatch estimates.
The event, which caused a halving of the reward for miners who create bitcoin, occurred on May 11, 2020, in the evening. The reward went from 12.5 to 6.25 bitcoins for this third halving in the history of the cryptocurrency star. During the two previous halving events, which took place on November 28, 2012, and…Continue Reading ›
When discussing topics such as personal information and privacy, conversations lead back to major tech companies. Various events such as data breaches and the current pandemic have made consumers interested in knowing how major tech companies are acquiring information.
There’s one drive-in theater in Florida that’s keeping the weekly box office report afloat during the novel coronavirus pandemic. With movie theaters throughout the country closed for the unforeseen future due to the continuing COVID-19 outbreak, the weekly box office findings are all but an afar memory. However, this past weekend the Ocala Drive-In in…Continue Reading ›
A zoo director in Germany has publicly admitted that if the zoo is to survive, some animals might have to be fed to others soon. “We’ve listed the animals we’ll have to slaughter first,” Verena Kaspari, director at Neumünster Zoo told news outlets. Kaspari said slaying some animals so that others could endure would be…Continue Reading ›
Social media platforms have as many as over 3 billion active users globally, which explains why businesses can ignore social marketing only at their own peril. It is important to have a strategic and consistent approach towards social media marketing and have high ROI. However, few businesses actually manage to achieve success with marketing efforts…Continue Reading ›
Are you planning to launch a new WordPress site? If so, you might be preparing to set up the right permalink structure, the sitemap, and the synchronization with Google Analytics. You must have gotten your domain registered, signed up for cloud security, and are now busy in finalizing the website before it goes live. However,…Continue Reading ›